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Why Being Hard-To-Get Attracts Consumers (And Men)
Why would a person drive across town to get a bottle of wine rather than pick up a nice red down the street? Why would a guy at a bar seek out the woman across the room instead of the one right in...
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How Safe Is Tobacco That Melts In Your Mouth?
Big name tobacco brands are ramping up their presence in the dissolvable tobacco game, and consumers in test markets, as well as regulators, are trying to figure out what make of the new products. In...
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Five: Jennifer Aniston Makes Friends With the Breast Cancer Cause
Did you know October is National Disability Employment Awareness Month and National Cybersecurity Awareness Month and National Substance Abuse Prevention Month? Probably not. But I’ll bet you knew that...
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U.S. Panel Urges ‘Energy Star’ Nutrition Ratings for Food Labels
Taking a cue from the Energy Star ratings on the front of household appliances, a panel of experts is recommending that a similarly easy-to-read system appear on every packaged food item in American...
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Consumers Try to Supersize Their Status By Eating More
Is a triple cheeseburger the poor man’s limousine? According to a new study, consumers who feel powerless in society — often those with low socioeconomic status — may be likely to choose bigger food...
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Turning Brown Eyes Blue: Why the Idea Feels Off-Color
A California company is touting a new laser procedure that purports to turn brown eyes blue. Even though the technology won’t be available in the U.S. for at least three years, the story is still...
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Pump Up the Bass: Voters Prefer Deep-Voiced Politicians
Presidential hopefuls may want to start channeling Barry White. Researchers found that voters were more likely to cast their ballots for candidates with lower-pitched voices, and tended to rate them as...
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Being Transgender Is Still Widely Misunderstood
On the Sunday before Thanksgiving, transgender activists the world over will hold their 13th annual Day of Remembrance. The gatherings and vigils are meant to draw attention to “transphobia” and,...
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Get Your Creak On: Is ‘Vocal Fry’ a Female Fad?
It’s called “vocal fry,” and once you’ve heard it, you’ll start noticing it everywhere. Also known as “creaky voice,” vocal fry refers to the low, guttural vibrations that sometimes occur in speech,...
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Are You a Hyperpolyglot? The Secrets of Language Superlearners
When God put the kibosh on the Tower of Babel, 72 languages were said to have been created from the one that unified those hubristic humans. In his new book, Babel No More, linguist Michael Erard seeks...
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Study Finds Pattern in Male Baldness: Could There Be a Cure?
Has the world finally found an answer to man’s hairiest question? Shall great tufts again sweep across the foreheads whence they retreated years ago? Don’t start selling all your wig company stock just...
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Seat’s Taken! A Study of Antisocial Traveler Behavior
Remember the last time you got on a train, only to find all the seats occupied by people … and their bags? Boy, bags really do like aisle seats, you may have said to yourself. Or maybe you just shook...
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Why Women Drink and Drive
The worst driving stereotypes have long been divided like a highway: women are ditzy and men are risky. But women are taking more risks than they used to on the road, at least when it comes to drinking...
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Study: Porn May Not Be Such a Bad Influence on Sexual Behavior
Studies have linked porn consumption to sexual aggression, problems with intimate relationships and losing one’s virginity at an earlier age. But the influence of sexually explicit material on some...
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Winning Recipes from the First Lady’s “Kids’ State Dinner”
Here’s a selection of the healthy dishes that won the White House’s second “Let’s Move” cooking contest
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“Family Annihilators”: Understanding What Drives Fathers to Kill
It’s among the most heartbreaking of crimes — a father, often struggling with psychological problems, kills his family and himself. Now researchers have created a detailed taxonomy of such “family...
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The Best Cure for Hangovers: Getting Older
You might call it the miserables, the boozer’s gloom or just deserts. The only good thing about the dreaded hangover, it seems, is that those head-pounding, post-drinking symptoms may lessen with age....
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(No) Condom Culture: Why Teens Aren’t Practicing Safe Sex
There were certain things that the 1990s just did better — including getting the word out about the dangers of unprotected sex. According to the Centers for Disease Control and Prevention (CDC), the...
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From Wedding to Funeral: When Being Newlywed Leads to Murder, Not Bliss
Earlier this week, a Montana woman pled guilty to an act that goes against society’s strongest expectations about what marriage is supposed to be: long-lasting and blissful. Wed to her husband all of...
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Soda Wars Bubble Up Across the Country
Unless something very unexpected happens, voters in San Francisco can expect to be answering a question like this come Election Day in November: Would you support a tax on sugar sweetened beverages,...
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