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Study: Why We Think Women Are More Trustworthy Than Men
Let’s be honest: everybody lies. The question is whether people believe what you say. And a new study shows that your trustworthiness depends not just on the words you use, but on who you are and how...
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Is There Any Biology Behind Our Political Affiliations?
There are aspects of our lives that we like to think are totally under our control — political affiliation is certainly one of them. But a growing field of researchers asserts that there may be some...
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2010: The Year in Preposterous Health Claims
If a product trumpets benefits that seem too good to be true — “Lose weight by eating pizza!” — it probably means they are. Armed with the tagline “Protecting America’s Consumers,” it is the Federal...
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The Government’s Dietary Guidelines Get Guff From All Sides
The government updates its Dietary Guidelines for Americans (DGA) every five years, and typically their unveiling is a bit of a snoozer. But the latest batch of Uncle Sam’s how-to-eat instructions,...
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Does ‘Magical Thinking’ Help People Lose Weight?
For some people struggling to lose weight, researchers say it may help to engage in a little “magical thinking” as a way to cope with the stress of dieting and being overweight. Magical thinking is not...
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America Sees Its Obesity Rates and Raises Them
An annual report put out by two public health groups shows that America is getting fatter. Adult obesity rates have increased in 16 states in the past year, with 12 states now reporting at least 30% of...
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How Funky Foot Odor Could Help Save Lives
Fifteen years ago a Dutch scientist stood in a room, naked, and let himself be swarmed by mosquitoes. The idea was to see which part of the body the bugs were most attracted to. Turns out, it’s the...
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Why Being Hard-To-Get Attracts Consumers (And Men)
Why would a person drive across town to get a bottle of wine rather than pick up a nice red down the street? Why would a guy at a bar seek out the woman across the room instead of the one right in...
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How Safe Is Tobacco That Melts In Your Mouth?
Big name tobacco brands are ramping up their presence in the dissolvable tobacco game, and consumers in test markets, as well as regulators, are trying to figure out what make of the new products. In...
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Five: Jennifer Aniston Makes Friends With the Breast Cancer Cause
Did you know October is National Disability Employment Awareness Month and National Cybersecurity Awareness Month and National Substance Abuse Prevention Month? Probably not. But I’ll bet you knew that...
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U.S. Panel Urges ‘Energy Star’ Nutrition Ratings for Food Labels
Taking a cue from the Energy Star ratings on the front of household appliances, a panel of experts is recommending that a similarly easy-to-read system appear on every packaged food item in American...
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Consumers Try to Supersize Their Status By Eating More
Is a triple cheeseburger the poor man’s limousine? According to a new study, consumers who feel powerless in society — often those with low socioeconomic status — may be likely to choose bigger food...
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Turning Brown Eyes Blue: Why the Idea Feels Off-Color
A California company is touting a new laser procedure that purports to turn brown eyes blue. Even though the technology won’t be available in the U.S. for at least three years, the story is still...
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Pump Up the Bass: Voters Prefer Deep-Voiced Politicians
Presidential hopefuls may want to start channeling Barry White. Researchers found that voters were more likely to cast their ballots for candidates with lower-pitched voices, and tended to rate them as...
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Being Transgender Is Still Widely Misunderstood
On the Sunday before Thanksgiving, transgender activists the world over will hold their 13th annual Day of Remembrance. The gatherings and vigils are meant to draw attention to “transphobia” and,...
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Get Your Creak On: Is ‘Vocal Fry’ a Female Fad?
It’s called “vocal fry,” and once you’ve heard it, you’ll start noticing it everywhere. Also known as “creaky voice,” vocal fry refers to the low, guttural vibrations that sometimes occur in speech,...
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Are You a Hyperpolyglot? The Secrets of Language Superlearners
When God put the kibosh on the Tower of Babel, 72 languages were said to have been created from the one that unified those hubristic humans. In his new book, Babel No More, linguist Michael Erard seeks...
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Study Finds Pattern in Male Baldness: Could There Be a Cure?
Has the world finally found an answer to man’s hairiest question? Shall great tufts again sweep across the foreheads whence they retreated years ago? Don’t start selling all your wig company stock just...
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Seat’s Taken! A Study of Antisocial Traveler Behavior
Remember the last time you got on a train, only to find all the seats occupied by people … and their bags? Boy, bags really do like aisle seats, you may have said to yourself. Or maybe you just shook...
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Why Women Drink and Drive
The worst driving stereotypes have long been divided like a highway: women are ditzy and men are risky. But women are taking more risks than they used to on the road, at least when it comes to drinking...
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